Butterfly Garden, The Business of Business, Vol. 1

Featured publication

Butterfly Garden

Vol. 1 — The Business of Business.

Essays about economics, business, communities, and the systems that shape them.

Insights made easy

Go beyond analytics, get insights.

Raven focuses on the operational questions owners and managers already ask: what changed, what matters, and what should we do next?

Workspace

Cost Optimization

Cost increases

1Produce+12.4%
2Dairy+8.7%
3Packaging+6.2%

Ranked List · Updated recently

Gross margin

7 weeks agoToday

Margin pressure

Analysis

Partial

Key finding

Margin pressure is concentrated in four products.

Cost increases are outpacing recent pricing changes.

Pricing response

Scenario

Active

Baseline

0%

18.2%

Moderate

+3%

20.6%

Target

+5%

22.1%

How it works

From business data to useful action.

1

Connect

Connect your POS or business data source.

2

Sync

Raven organizes the data into a clean operational model.

3

Analyze

Generate insights around sales, costs, inventory, and demand.

4

Act

Compare scenarios and make decisions with better context.

Built around the question

The numbers matter when they help explain a decision.

Costs

Manage rising costs with context.

Understand where costs are changing, how they affect margins, and which operational or pricing decisions matter most.

Pricing

Make pricing decisions with a wider view.

Explore demand, price sensitivity, margins, product relationships, and the consequences of different pricing choices.

Operations

See how the pieces of the business connect.

Bring inventory, products, locations, demand, and operating activity into one analytical workspace.

The analytical medium

More than a dashboard.

Bring the data, reasoning, and decisions behind the numbers into one workspace.

Get Started

Insights

Focused signals about what changed and what deserves attention.

Analyses

Combine evidence to understand why something is happening.

Scenarios

Change assumptions and compare the consequences of different decisions.

Workspaces

Bring data, writing, analysis, and models together in one place.

About Raven

Leveling the playing field for local businesses.

Based in San Diego, Raven Analytics builds insight tools for local businesses that need a clearer view of what is happening across their business.

We combine technology, economics, operations, and decision-making into something owners and operators can actually use.

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